Profiles
Amy Quinnell B. BUS (UTS)
The creation of consumer-led innovation solutions is another of Amy's passions. Responsible for developing the 5 year packaging innovation strategy and pipeline for Coca-Cola in the UK, for launching Coca-Cola with Lemon and the Diet Coke slim-line can format in the UK market, Amy appreciates the incremental value innovation can deliver to a business if executed with precision.
With a strength in analysis and strategic opportunity identification, Amy has an ability to help businesses focus on the real growth drivers to achieve clarity of direction and momentum in delivering against their objectives.
Having experienced the planning process in several large, blue-chip organizations, Amy understands the hurdles and processes marketers are often confronted with in driving growth strategies through the business and holds a strong ability in successfully influencing both internal and external stakeholders. These skills are critical in ensuring your business plans and strategies are given the greatest chance of success.
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