Profiles

Amy Quinnell B. BUS (UTS)

Amy is an experienced consumer marketer with a strong passion for brands. Having worked with many high profile global and local brands In Australia and the UK over the past 10 years, including Coca-Cola, Powerade, Sprite, Marks and Spencer, Rosemount, Lindemans and Penfolds, Amy has witnessed first hand the importance of effective planning and strategy in driving brand and category performance.

Amy has had extensive experience in developing strategic growth plans for brands, categories and portfolios. Her achievements include portfolio management of both large and small brand portfolios, such as developing the Cola portfolio framework for Coca-Cola Great Britain, creating a consumer segmentation model for the highly profitable Marks and Spencer lingerie portfolio and most recently the development of a portfolio strategy for Foster's stable of over 60 wine brands.
Read more Read more