Profiles: Amy Quinnell B. BUS (UTS)

Amy is an experienced consumer marketer with a strong passion for brands. Having worked with many high profile global and local brands In Australia and the UK over the past 10 years, including Coca-Cola, Powerade, Sprite, Marks and Spencer, Rosemount, Lindemans and Penfolds, Amy has witnessed first hand the importance of effective planning and strategy in driving brand and category performance.

Amy has had extensive experience in developing strategic growth plans for brands, categories and portfolios. Her achievements include portfolio management of both large and small brand portfolios, such as developing the Cola portfolio framework for Coca-Cola Great Britain, creating a consumer segmentation model for the highly profitable Marks and Spencer lingerie portfolio and most recently the development of a portfolio strategy for Foster's stable of over 60 wine brands.

The creation of consumer-led innovation solutions is another of Amy's passions. Responsible for developing the 5 year packaging innovation strategy and pipeline for Coca-Cola in the UK, for launching Coca-Cola with Lemon and the Diet Coke slim-line can format in the UK market, Amy appreciates the incremental value innovation can deliver to a business if executed with precision.

With a strength in analysis and strategic opportunity identification, Amy has an ability to help businesses focus on the real growth drivers to achieve clarity of direction and momentum in delivering against their objectives.

Having experienced the planning process in several large, blue-chip organizations, Amy understands the hurdles and processes marketers are often confronted with in driving growth strategies through the business and holds a strong ability in successfully influencing both internal and external stakeholders. These skills are critical in ensuring your business plans and strategies are given the greatest chance of success.

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Nadine Coady